This is a student project that has no connection with Vans Warped Tour

Vans Warped Tour Visual Rebrand

The prompt was to rebrand a music festival and I had chosen Vans Warped Tour. After some research, Vans Warped Tour was discontinued following its 25-year run. The owner, Kevin Lyman, stated, “The festival was no longer feeding my soul and my heart as much”. My approach to rebranding this festival was to preserve the essence of what Vans Warped Tour stood for and to fill the gap between generations pleasing all groups.

Role

Branding & Identity

Completed

2022

Mentors

Rupert Reyneke

Sean Keating

Characteristics

Unconventional

Edgy

Energetic

Aggressive

Modern

Rule-Breaking

Imagery and Stylistic Elements

Typography

Becker Gothics

Inspired by tattoo typography, it represents the alternative nature of the festival. This application should be applied to headlines only and the logo itself.

Neue Haas Unica

This modern sans serif font was chosen due to it’s heavier weight to illustrate its bold presence. These characters can be employed to express powerful and expressive typography and used for body font

Logo Process and Ideations

Iterations of logo

I started off with some sketches and finalized it down to a skull wearing headphones to fit the theme of the brand. When I took it through the digital process the logo began to evolve and become more polished. The prior iterations helped me finalize the logo.